Insights

Notes on putting AI to work in B2B.

Practical thinking on AI agents, automation, and the systems that make them reliable. Written for the founders and operators actually doing the work.

GTM systems

Attio vs HubSpot for Startups in 2026: Which CRM Should Seed and Series A Teams Choose?

I set up Attio for seed and Series A GTM teams every week as an Attio expert partner, and I have migrated teams off HubSpot. This guide leans on how real teams use the product, drawn from Attio's published customer case studies, not just a feature checklist. Each figure links to its source. Pricing is current as of June 2026.

What you can actually build with Clay: the high-leverage plays for B2B teams

GTM systems

Attio CRM: The Complete Guide for Startups (2026)

I set up Attio for seed and Series A GTM teams every week as an Attio expert partner. This is the overview I wish every founder had before they committed to a CRM: what Attio is, where it wins, where it doesn't, and how to think about it for an early-stage team. Each section links to a deeper guide if you want to go further.