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Attio Pricing Explained (2026): What You'll Actually Pay
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Attio pricing in 2026 is simple on the surface: Free for up to 3 seats, Plus at $29 per user per month, Pro at $69 per user per month, both billed annually, and a custom-quoted Enterprise plan. There is no onboarding fee on any tier.
Your actual bill depends on three things most pricing pages gloss over: whether you pay monthly or annually (monthly runs about 24% higher), how many AI and workflow credits your team burns, and whether you qualify for the startup program's 80% discount. This guide covers all three, with real numbers.
Attio pricing at a glance
Plan | Price (annual billing) | Price (monthly billing) | Best for |
|---|---|---|---|
Free | $0 | $0 | Up to 3 seats, testing the data model |
Plus | $29/user/mo | $36/user/mo | Early teams past 3 seats |
Pro | $69/user/mo | $86/user/mo | Scaling teams; where most land |
Enterprise | Custom quote | Annual only | SSO, SCIM, unlimited objects |
Two structural notes before the detail. Every workspace is billed separately, and all members of a workspace must be on the same plan. There is no mixed seating, so your plan choice applies to everyone.
What each plan actually includes
Free: an evaluation tier, not a home
The Free plan has no time limit, and it is useful for exactly one thing: evaluating whether Attio's data model fits your motion before you commit. You get Companies and People objects plus one more standard object (Deals, Users, or Workspaces), up to 50,000 records, email and calendar sync for one mailbox per member, and automatic enrichment. The ceilings arrive fast for any team actually selling: 3 seats maximum, 200 email sends per user per month with "Sent with Attio" branding on every one, 3 reports, no custom objects, no sequences, and a small credit allowance with no option to buy more. If you are running revenue through your CRM, this is not the plan. Evaluate here, then start on the plan you will actually operate on.
Plus ($29/user/mo annual): removes the seat limit
Plus lifts the seat cap, raises records to 250,000, unlocks all three additional standard objects, bumps sending to 1,000 emails per user per month, removes the email branding, and adds workspace-wide permission controls and funnel reports. What it does not include: custom objects, sequences, call recording, and team-level permissions. That matters, because custom objects are the feature that makes Attio Attio.
Pro ($69/user/mo annual): where the platform opens up
Pro is where most seed to Series B teams land, and for a specific reason: it is the first plan with custom objects. You can model workspaces, usage signals, partners, or funds as first-class records instead of forcing them into notes and tags. Pro also adds email sequences, call recording with AI transcripts (Call Intelligence), custom bi-directional relationship attributes, up to 10 teams with granular permissions, 1 million records, unlimited email sends, priority support, and the option to pay by invoice.
If you are building the kind of product-signal pipelines covered in our Attio guide for startups, Pro is the effective floor.
Enterprise (custom quote): control and scale
Enterprise adds SAML/SSO, SCIM provisioning, unlimited teams and reports, unlimited synced mailboxes per member, export restrictions, session management, and custom record and credit limits. Attio does not publish an Enterprise price. Any number you see quoted online is a guess; get a quote.
Annual vs monthly billing: the 24% question
The advertised prices are annual-billing rates. Pay month to month and Plus becomes $36 and Pro becomes $86 per user per month. For a 5-seat team on Pro, that is $5,160 per year on monthly billing versus $4,140 on annual, a $1,020 difference for the same product.
Monthly billing makes sense for exactly one situation: you are still validating whether Attio fits your motion. Run one or two months on monthly billing, confirm the data model works for your business, then switch to annual. Everything else is paying a premium for flexibility you will not use.
Credits: the part of Attio pricing everyone misses
Attio meters its AI features and workflow automations with credits, and this is where the "what you'll actually pay" question gets interesting. There are two kinds.
Seat credits are personal, monthly, per-user allowances for Ask Attio (the AI assistant): 100 on Free, 500 on Plus, 1,000 on Pro, 2,500 on Enterprise. A typical Ask Attio prompt costs 10 to 20 credits, a daily briefing 30 to 50, and a heavy research-and-draft task 50 to 80. A rep using Ask Attio a few times a day will live comfortably inside Pro's 1,000.
Workspace credits are shared across the team and power workflows and AI attributes: 250 per month on Free, 1,500 on Plus, 10,000 on Pro, custom on Enterprise.
Attio's new workflows changed how these credits are consumed, and the change cuts costs for most automations. Under the old (legacy) workflow pricing, nearly every block cost 1 credit: delays, filters, if/else branches, data lookups, even a formula. Under the new model, all of that is free. Triggers, conditional blocks, delays, control flow, and data lookups like Find records and Aggregate values consume nothing. Credits are only charged when a block writes data, sends or receives something externally, or uses AI.
The new consumption rules in practice: creating or updating records, adding records to lists, creating tasks, enrolling in sequences, sending HTTP requests, and integration blocks (like posting to Slack) each cost 1 credit. AI blocks (classify, summarize, web agents, custom agents) moved from fixed prices to variable, token-based billing, replacing the legacy flat rate of 10 credits per research question. That makes simple AI steps cheaper and heavy AI steps priced by the work they actually do. Attio shows the credit cost of each block in the builder sidebar while you configure it, and if a run fails partway, the failed block and everything after it is not charged.
One nuance worth knowing: AI attributes, which recalculate fields on records outside of workflows, still use fixed pricing. Summarize, classify, and prompt completions cost 1 credit per record, and the web research agent costs 10 credits per record. So recalculating an AI research attribute across 500 new records still consumes 5,000 credits in one pass. If AI enrichment on every inbound lead is part of your motion, this is the line item to model.
If you outgrow the allowance, add-on packages come in 5,000, 10,000, 25,000, or 50,000 credits per month on paid plans. The Free plan cannot buy additional credits at all.
The practical takeaway: a lean workflow setup (route leads, create deals, post to Slack) barely dents Pro's 10,000 monthly credits. An AI-heavy setup (research agents on every inbound lead, AI attributes recalculating across lists) can blow past it. This is a design problem more than a budget problem, and the new pricing makes the solution explicit: logic is free and AI is the expense, so gate every AI block behind filters and conditions that cost nothing, and let the expensive steps run only on records that matter. That is exactly the kind of decision worth getting right in the first build.
Record limits
Each plan now carries a record capacity: 50,000 on Free, 250,000 on Plus, 1 million on Pro, custom on Enterprise. Admins get notified at 75% and 85% of the limit. If you exceed it, nothing breaks and your data stays fully accessible; Attio reaches out about upgrading. For a typical B2B SaaS team, 250,000 records is years of runway unless you are syncing product usage events as records, which is another data-model decision that changes your bill.
The startup program: 80% off your first year
If your company is venture-backed (or affiliated with one of Attio's VC and accelerator partners), the Attio startup program gives you 80% off the annual Pro plan and credits for the first year, 30% off the second year, and dedicated onboarding support, plus partner perks like 3 months of Linear and 6 months of Notion.
The math is dramatic. A 5-seat team on Pro pays $828 for year one instead of $4,140, then $2,898 in year two, then full price. If you qualify, there is no reason to start anywhere other than Pro.
Qualification runs through Attio's venture and accelerator partners, and as an Official Attio Expert Partner, Automation Jinn can help you get access to the program as part of a setup engagement. If you are eligible, we make sure the discount is applied before your first invoice, not discovered after it.
Calculate your Attio cost per year
The formula is seats × rate × 12, plus any credit add-ons. Per user, that works out to $348 per year on Plus and $828 per year on Pro with annual billing, or $432 and $1,032 if you insist on monthly billing. No Attio pricing calculator is needed for the base subscription; the only variable line is credits, and only if your workflows lean on AI blocks or you recalculate AI attributes across large lists.
Team size | Plus (annual) | Pro (annual) | Pro, startup program year 1 |
|---|---|---|---|
3 seats | $1,044/yr | $2,484/yr | $497 |
5 seats | $1,740/yr | $4,140/yr | $828 |
10 seats | $3,480/yr | $8,280/yr | $1,656 |
What real teams pay: three worked examples
Three-seat seed team, founder-led sales. Pro on the startup program: $497 for year one instead of $2,484. That buys custom objects, sequences, and call intelligence from day one, for less than half of what Plus costs at list price. Starting on Plus to save money and rebuilding on Pro six months later is the expensive path; the startup discount removes any reason to take it.
Five-seat Series A team, sales-led motion. Pro, billed annually: $4,140 per year, or $828 in year one on the startup program. Includes sequences, call intelligence, custom objects, and 10,000 monthly workspace credits. The equivalent HubSpot Sales Hub Professional setup runs $5,400 per year plus a mandatory $1,500 onboarding fee, and still gates custom objects to its Enterprise tier.
Ten-seat Series B team with heavy automation. Pro at $8,280 per year, likely plus one add-on credit package if AI research agents run on every inbound lead. Even with a 10,000-credit add-on, total cost stays well under what a Salesforce implementation costs before you pay a single seat license, since Salesforce implementations commonly run $20,000 to $100,000+ with a dedicated admin on top.
Where competitors win on price
Balance matters, so here is the honest list. If you want a bundled marketing suite (landing pages, ads, large-scale nurture), Attio does not sell one; Attio has email and Sequences for outreach but not a full marketing suite, and a HubSpot Marketing Hub subscription may be unavoidable. If you need SOC 2 Type II paperwork today, Attio holds ISO 27001 but as of mid-2026 has not published a SOC 2 Type II report, while Salesforce has every certification a procurement team can name. And if you truly need custom objects on a sub-$69 budget, Attio gates them to Pro, so a tiny team that needs deep customization pays the Pro rate from day one.
For a deeper feature-by-feature view, see our Attio vs HubSpot comparison and the HubSpot to Attio migration guide, since migration itself costs nothing: Attio's Import2-powered migration is free on paid plans.
Which plan should you choose?
For a funded B2B SaaS team, the answer is almost always Pro. It is the plan Attio's flagship features live on, custom objects and sequences are not optional for a real sales motion, and with the startup discount it costs less in year one than Plus does at list price. Choose Plus only if you need seats but no customization, which for most teams is a short-lived state that ends in a rebuild. Use Free to evaluate the data model before committing, not to operate. Choose Enterprise when security review demands SSO and SCIM.
One closing note from the implementation side. The pricing page is not where Attio costs are won or lost. The bill is driven by seats you can count in seconds, but the value is driven by whether your data model, credit usage, and workflows are designed deliberately. Teams that set it up right the first time, alone or with someone who has built it before, get more out of Pro's 10,000 credits than careless setups get out of 50,000.
Frequently asked questions
How much does Attio cost per month?
Attio costs $29 per user per month on Plus and $69 on Pro when billed annually. On monthly billing those rise to $36 and $86. The Free plan covers up to 3 seats at $0, and Enterprise is custom-quoted and billed annually only.
Is Attio free forever?
Yes, the Free plan has no time limit. It covers up to 3 seats, 50,000 records, enrichment, and email sync, but caps sends at 200 per user per month with "Sent with Attio" branding and offers no custom objects or credit top-ups. Treat it as an evaluation tier; teams running revenue outgrow it almost immediately.
What is the difference between Attio Plus and Pro?
Custom objects, sequences, and call recording. Plus removes the seat limit and email branding, but only Pro lets you create custom objects, run email sequences, record calls with AI transcripts, and set team-level permissions. Pro also carries 10,000 monthly workspace credits versus 1,500 on Plus.
How much does Attio Enterprise cost?
Attio does not publish Enterprise pricing; it is a custom annual quote based on seats, record volume, and credit needs. Enterprise adds SSO, SCIM provisioning, unlimited objects, teams, and reports, plus custom limits. Third-party sites quoting a fixed Enterprise price are guessing.
Does Attio offer a discount for startups?
Yes. Venture-backed startups get 80% off the annual Pro plan and credits in year one and 30% off in year two through the Attio startup program. A 5-seat team pays $828 instead of $4,140 in year one. Official Attio Expert Partners like Automation Jinn can help eligible teams get access.
Is Attio cheaper than HubSpot and other alternatives?
Usually, yes. Attio Pro at $69 per user per month undercuts HubSpot Sales Hub Professional at $90 plus a $1,500 onboarding fee, with custom objects included rather than gated to Enterprise. Among Attio alternatives, only stripped-down tools like folk or Pipedrive list lower per-seat prices, with much less data-model depth.
Sparsh Gupta, Founder of Automation Jinn and an Official Attio Expert Partner, helps seed to Series B B2B teams design Attio instances where the data model, workflows, and credit usage are built right the first time. If you want to know exactly what Attio will cost for your team before you commit, book a discovery call.
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