Attio Pricing Explained (2026): What You'll Actually Pay
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Attio costs nothing for up to 3 seats, $35 per user per month on Plus, and $79 on Pro, both billed annually, with Enterprise quoted case by case. No onboarding fee on any tier. Attio raised these prices in July 2026, and most comparison sites have not caught up, so anything quoting $29 and $69 is describing the old lineup. Everything here is checked against Attio's pricing page.
The sticker is the easy part. Your real bill turns on three things most pricing pages skate past: whether you pay monthly or annually, which costs about 25% more; how many AI and workflow credits your team burns through; and whether you qualify for the startup program's 80% discount, which changes the answer completely. This guide covers all three with real numbers.
Attio pricing calculator
Price your exact configuration: seats, billing cycle, credits and the startup discount.
Attio pricing at a glance
Plan | Annual (monthly) | Seats | Best for |
|---|---|---|---|
Free | $0 | Up to 3 | Testing the data model |
Plus | $35 ($44) | Up to 10 | Early teams past 3 seats |
Pro | $79 ($99) | Unlimited | Scaling teams; where most land |
Enterprise | Custom, annual only | 10+ | SSO, SCIM, unlimited objects |
Two structural things to know before the detail. Every workspace bills separately, and everyone in a workspace sits on the same plan. There is no mixed seating, so whichever plan you pick applies to the whole team.
The seat column is the one people miss. Plus stops at ten, which makes your eleventh hire a plan decision rather than just a headcount decision. It carried no ceiling before the July 2026 change, so older write-ups describe Plus as the tier that removes the seat limit. It is now the tier that sets one.
What each plan actually includes
Free: an evaluation tier, not a home
The Free plan never expires, and it is good for exactly one job: finding out whether Attio's data model fits how you sell before you spend anything. You get Companies and People plus one more standard object, 50,000 records, email and calendar sync on one mailbox per member, and automatic enrichment.
For anyone actually running revenue, the ceilings arrive fast. Three seats. Two hundred email sends per user per month, each carrying "Sent with Attio" branding. Three reports. No custom objects, no sequences, and a credit allowance you cannot top up. Evaluate here, then start on the plan you intend to operate on.
Plus ($35/user/mo annual): the ten-seat tier
Plus takes you from three seats to ten, lifts records to 250,000, unlocks the remaining standard objects, raises sending to 1,000 emails per user per month, drops the Attio branding, and adds workspace-wide permissions and funnel reports.
What it still does not include: custom objects, sequences, call recording, and team-level permissions. That first one matters most, because custom objects are the feature that makes Attio Attio.
Plan around the ten-seat ceiling. If you are five people today and hiring, you are not choosing between Plus and Pro forever, you are choosing which one you start on. Teams that pick Plus purely on price and grow past ten seats end up moving to Pro anyway, only now with a workspace full of data shaped by a plan that could not model it properly.
Pro ($79/user/mo annual): where the platform opens up
Pro is where most seed to Series B teams land, for one specific reason: it is the first plan with custom objects. You can model workspaces, usage signals, partners or funds as first-class records instead of cramming them into notes and tags.
Pro also brings email sequences, call recording with AI transcripts, custom two-way relationship attributes, up to 10 teams with granular permissions, a million records, unlimited email sends, priority support, invoice billing, and no seat ceiling at all.
If you are building the kind of product-signal pipelines covered in our complete Attio guide, Pro is the effective floor.
Enterprise (custom quote): control and scale
Enterprise adds SAML/SSO, SCIM provisioning, unlimited teams and reports, unlimited synced mailboxes per member, export restrictions, session management, and custom record and credit limits. It starts at ten seats and Attio does not publish a price. Any figure you see quoted online is somebody guessing, so get a real quote.
Annual vs monthly billing: the 25% question
The advertised prices assume annual billing. Pay month to month and Plus becomes $44 while Pro becomes $99. For a five-seat team on Pro that is $5,940 a year against $4,740 on annual, so flexibility costs you $1,200 for an identical product.
Monthly billing earns its premium in exactly one situation: you are still testing whether Attio fits your motion. Run a month or two, confirm the data model holds up, then switch. Anything beyond that is paying for optionality you are never going to use.
Credits: the part of Attio pricing everyone misses
Attio meters its AI features and workflow automations with credits, and this is where "what you'll actually pay" gets interesting. There are two kinds.
Seat credits are personal monthly allowances for Ask Attio: 100 on Free, 500 on Plus, 1,000 on Pro, 2,500 on Enterprise. A typical prompt costs 10 to 20, a daily briefing 30 to 50, a heavy research-and-draft task 50 to 80. A rep hitting Ask Attio a few times a day lives comfortably inside Pro's thousand.
Workspace credits are shared across the team and power workflows and AI attributes: 250 a month on Free, 1,500 on Plus, 10,000 on Pro, custom on Enterprise.
The new Workflows engine changed how these get consumed, and the change is good news for most builds. Under the old model nearly every block cost a credit, including delays, filters, branches and lookups. Now all of that is free. You are only charged when a block writes data, talks to something outside Attio, or uses AI.
In practice: creating or updating a record, adding to a list, creating a task, enrolling someone in a sequence, firing an HTTP request or posting to Slack each cost one credit. AI blocks moved from flat pricing to token-based billing, which makes simple steps cheaper and heavy research honest about what it costs. Attio shows you each block's price in the builder as you configure it, and a run that fails partway is not charged for the blocks that never ran.
One wrinkle worth knowing. AI attributes, the ones that recalculate on records outside workflows, still use fixed pricing: one credit per record to summarize, classify or complete a prompt, and ten per record for the web research agent. Recalculating a research attribute across 500 new records burns 5,000 credits in a single pass. If AI enrichment on every inbound lead is part of your motion, that is the line item to model before you build it.
Outgrow the allowance and add-on packages come in 5,000, 10,000, 25,000 or 50,000 credits a month on paid plans. The Free plan cannot buy more at any price.
The practical version: a lean setup that routes leads, creates deals and posts to Slack barely dents Pro's 10,000. An AI-heavy setup with research agents on every inbound lead can blow straight through it. That is a design problem more than a budget problem, and the new pricing makes the fix obvious. Logic is free, AI is the expense, so gate every AI block behind filters that cost nothing and let the expensive steps run only on records that deserve them. Getting that right in the first build is worth more than any plan discount.
Record limits
Each plan carries a record capacity: 50,000 on Free, 250,000 on Plus, a million on Pro, custom on Enterprise. Attio introduced these caps in 2025 and notifies admins at 75% and 85%. Go over and nothing breaks, your data stays fully accessible, and Attio gets in touch about upgrading. For a typical B2B SaaS team, 250,000 records is years of runway, unless you are syncing product usage events as records, which is another data-model decision that quietly moves your bill.
The startup program: 80% off your first year
If you are venture-backed, or affiliated with one of Attio's VC and accelerator partners, the startup program takes 80% off annual Pro and credits for year one, 30% off year two, and includes dedicated onboarding plus partner perks like three months of Linear and six of Notion.
The math is hard to argue with. A five-seat team on Pro pays $948 for year one instead of $4,740, then $3,318 in year two, then list price. If you qualify, there is no sensible reason to start anywhere but Pro.
Qualification runs through Attio's venture and accelerator partners, and as an Official Attio Expert Partner we can help you get access as part of a setup engagement. If you are eligible, we make sure the discount lands before your first invoice rather than after it.
Calculate your Attio cost per year
The formula is seats times rate times twelve, plus any credit add-ons. Per user that is $420 a year on Plus and $948 on Pro with annual billing, or $528 and $1,188 if you insist on paying monthly. No calculator needed for the base subscription. The only variable line is credits, and only if your workflows lean on AI blocks or you recalculate AI attributes across large lists.
Team size | Plus (annual) | Pro (annual) | Pro, startup year 1 |
|---|---|---|---|
3 seats | $1,260/yr | $2,844/yr | $569 |
5 seats | $2,100/yr | $4,740/yr | $948 |
10 seats | $4,200/yr | $9,480/yr | $1,896 |
Ten seats is the last row where Plus is even an option. Past that the column stops existing.
What real teams pay: three worked examples
Three-seat seed team, founder-led sales. Pro on the startup program: $569 for year one instead of $2,844. That buys custom objects, sequences and call intelligence from day one for less than half what Plus costs at list price. Starting on Plus to save money and rebuilding on Pro six months later is the expensive path, and the startup discount removes any reason to take it.
Five-seat Series A team, sales-led. Pro billed annually: $4,740 a year, or $948 in year one on the startup program. That includes sequences, call intelligence, custom objects and 10,000 monthly workspace credits. The equivalent HubSpot Sales Hub Professional setup runs $5,400 a year plus a mandatory $1,500 onboarding fee, and still gates custom objects behind its Enterprise tier.
Ten-seat Series B team, heavy automation. Pro at $9,480 a year, probably plus one add-on credit package if research agents run on every inbound lead. Even with a 10,000-credit pack, the total sits well below what a Salesforce implementation costs before a single seat licence, since Salesforce's own seat pricing starts at $175 for the Enterprise tier most teams end up on, and implementations routinely run into five and six figures with a dedicated admin on top.
Where competitors win on price
Balance matters, so here is the honest list. If you want a bundled marketing suite with landing pages, ads and large-scale nurture, Attio does not sell one; it has email and Sequences for outreach, and a HubSpot Marketing Hub subscription may be unavoidable alongside. If you need SOC 2 Type II paperwork today, Attio holds ISO 27001 but as of mid-2026 has not published a SOC 2 Type II report, so check Attio's Trust Center for current status while Salesforce has every certificate a procurement team can name. And if you really do need custom objects on a sub-$79 budget, Attio gates them to Pro, so a tiny team with deep customization needs pays the Pro rate from day one.
For a deeper feature-by-feature view, see our Attio vs HubSpot comparison and the HubSpot to Attio migration guide. Migration itself costs nothing: Attio's Import2-powered migration is free on paid plans.
Which plan should you choose?
For a funded B2B SaaS team the answer is almost always Pro. It is where Attio's flagship features live, custom objects and sequences are not optional for a real sales motion, and with the startup discount year one costs less than Plus does at list price.
Choose Plus if you need seats without customization and you are confident you are staying under ten people for a while. Use Free to evaluate the data model, not to operate on. Choose Enterprise when a security review demands SSO and SCIM. If you are still weighing whether the platform is right at all, our Attio review scores it dimension by dimension.
One closing note from the implementation side. The pricing page is not where Attio costs are won or lost. Your bill is driven by a seat count you can work out in seconds; your return is driven by whether the data model, credit usage and workflows were designed on purpose. Teams that set it up properly the first time get more out of Pro's 10,000 credits than careless setups get out of 50,000.
Frequently asked questions
How much does Attio cost?
Attio costs $35 per user per month on Plus and $79 on Pro when billed annually. On monthly billing those become $44 and $99. The Free plan covers up to 3 seats at $0, and Enterprise is custom-quoted, billed annually, starting at 10 seats.
Is Attio free forever?
Yes, the Free plan has no time limit. It covers up to 3 seats, 50,000 records, enrichment and email sync, but caps sends at 200 per user per month with Attio branding, and offers no custom objects or credit top-ups. Treat it as evaluation; teams running revenue outgrow it almost immediately.
What are the differences between Attio Plus and Pro plans?
Seats and customization. Plus raises the ceiling from 3 seats to 10 and drops the email branding. Only Pro removes the seat limit entirely and adds custom objects, email sequences, call recording with AI transcripts and team-level permissions. Pro also carries 10,000 monthly workspace credits against Plus's 1,500.
How much does Attio Enterprise cost?
Attio does not publish Enterprise pricing. It is a custom annual quote based on seats, record volume and credit needs, starting at 10 seats. Enterprise adds SSO, SCIM provisioning, unlimited objects, teams and reports, plus custom limits. Any third-party site quoting a fixed Enterprise figure is guessing.
Does Attio offer a discount for startups?
Yes. Venture-backed startups get 80% off annual Pro and credits in year one and 30% off in year two through the Attio startup program. A five-seat team pays $948 instead of $4,740 in year one. Official Attio Expert Partners like Automation Jinn can help eligible teams get access.
What is the record limit for Attio?
Each plan carries a record capacity: 50,000 on Free, 250,000 on Plus, 1 million on Pro, and a custom limit on Enterprise. Admins are notified at 75% and 85%. Exceeding it does not break anything or lock your data; Attio reaches out to discuss upgrading.
Sparsh Gupta, Founder of Automation Jinn and an Official Attio Expert Partner, helps seed to Series B B2B teams design Attio instances where the data model, workflows and credit usage are built right the first time. If you want to know exactly what Attio will cost your team before you commit, book a discovery call.
