Solutions / Clay
Clay systems built to drive revenue growth
Where are you starting from
Two kinds of teams come to us. Both start with the same thirty-minute call.
You are setting Clay up
Two or three plays live, not forty half-built tables. Credit guardrails from day one. Clean write-back into your CRM.
Scope your implementation
Your Clay is a mess of tables
Full workspace and credit audit. The good logic rebuilt as reusable functions. The rest deleted.
Get your setup audited
IMPLEMENTATION SCOPE
What a Clay implementation includes
Clay pays for itself on two or three plays built properly, not on forty built halfway.
01
Inbound speed-to-lead
Every form submit gets scored and routed in seconds.
Enrichment and ICP scoring on submit
Routing to Slack and your CRM
02
Website visitors turned into pipeline
Anonymous traffic becomes a working account list.
Visitor de-anonymization
ICP filtering before any spend
03
Job change and champion tracking
Champions get watched after they leave your deal.
Customers watched for job moves
Warm reintroduction queued
04
Signal-triggered outbound
Outbound fires when the signal is real, not on a schedule.
Signals chosen against your win data
Timed, personalized sequence fires
05
An always-fresh target list
New accounts get sourced without duplicating what you already have.
Net-new accounts sourced
Suppression against existing records
06
The CRM cleanup loop
Records stay enriched and deduped without manual cleanup.
Existing records enriched and deduped
Stale fields refreshed on a schedule
How we build them to last
A play only matters if it still runs after we log off. Three decisions determine that.
01 · BUDGET
Waterfalls that respect the budget
02 · REUSE
Logic built once, reused everywhere
03 · TRUST
A CRM write-back your reps trust
DIY, freelancer, claygency, or specialist
Four ways to get Clay working. They fail in different places, and the difference is worth understanding before you sign anything.
Do it yourself
Freelancer
Claygency retainer
Specialist build
What it costs
Clay’s real cost is the credits a badly built waterfall burns every month, and the pipeline that never gets worked.
From $6,000
Typical fixed-scope Clay build, live in two to three weeks
What that covers
Two or three plays chosen against where your pipeline actually leaks · Enrichment waterfalls with credit guardrails and quality gates · Core logic built as reusable functions, not one-off tables · CRM write-back, mapped and deduplicated on a single match key · Team training and handover documentation
Audits of an existing workspace start lower. Multi-play builds and warehouse syncs sit above that. No hourly billing, no scope creep.
Ongoing
Most teams keep us on after the first build goes live, for new plays as the motion changes, credit tuning, and keeping the write-back clean as volume grows. It is optional and priced against what you actually want covered.
The Clay platform
Clay is free to start. Paid plans begin at $167 per month for Launch and $446 per month for Growth, with actions and data credits metered separately on top, and Enterprise priced custom. Right-sizing that plan to your actual volume is part of the build.
Clay plan prices verified on clay.com/pricing, August 2026. Clay changes its metering regularly, so check before you buy.
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How we work
Every engagement starts with a discovery call. Thirty minutes. You tell us how you generate pipeline today and where it leaks. We tell you which two or three plays would move the number, and what it would take to build them. If Clay is not the right answer for your situation, we will say so on the call rather than three weeks into a project. After that call you get a written scope and a fixed price. Nothing gets built before you have both, and the price we quote is the price you pay.
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Who we work with
Seed to Series B B2B teams where outbound or inbound routing has become load-bearing. Founders, heads of growth, and GTM engineers who need the hands to build it.
When Clay is worth it
You are working accounts, data quality decides something downstream, and your CRM is where reps actually work.
When you do not need us
If you are still finding your ICP or enriching a few hundred accounts, run Clay yourself. Come back when it becomes load-bearing.
Clay guides we have written
We write up what we learn. Start here if you are still deciding.
FAQ
What does a Clay consultant do?
A Clay consultant is a go-to-market engineer who designs and builds your Clay system around revenue, not around tables. That covers enrichment waterfalls, scoring, signal tracking, and the CRM write-back. The build part is table stakes. Choosing where each piece of logic lives is where the fee is earned.
How much does a Clay build cost?
Builds start at $6,000. What moves the number is how many plays you want live, whether your data sits in one CRM or across a warehouse as well, and how deep the CRM write-back goes. Audits of an existing workspace start lower. We quote a fixed price after the discovery call, before anything gets built.
How much does Clay itself cost?
Clay is free to start. Paid plans begin at $167 per month for Launch and $446 per month for Growth, with actions and data credits metered separately on top. Enterprise is a custom quote. Right-sizing the plan to your real volume is part of what we do on the build.
How long does a Clay build take?
Two to three weeks for most teams. Week one is play design and credit guardrails, week two is the build and a test run on a small slice, week three is the CRM write-back and training. Bigger builds with several plays and a deep CRM integration can run longer.
Our Clay is a mess of tables. Can you fix it?
Yes, and it is a large share of the work we do. We audit the workspace and the credit spend, find which tables are actually load-bearing, rebuild that logic as reusable functions, and delete the rest. Most workspaces we see are paying for enrichments nobody reads.
How do you keep credit spend under control?
Dedupe before spend, conditional runs so enrichments only touch rows that need them, quality gates that stop a record moving forward without a valid result, and a per-table budget so one bad run cannot burn the month. We test on ten rows before anything touches ten thousand.
Is Clay better than Apollo or ZoomInfo?
It is a different kind of tool. Apollo and ZoomInfo are databases. Clay orchestrates 200 or so providers in a waterfall, so a paid lookup only fires when the cheaper source missed, and coverage compounds. For most B2B teams that means better match rates at lower cost, plus AI research no static database can do.
Which CRMs do you connect Clay to?
Attio, HubSpot, Salesforce, and Pipedrive, plus anything with a usable API. Attio is where we go deepest, since we are an Official Attio Expert Partner and build the write-back on both sides of that connection. The mechanics differ by CRM. The discipline does not.
Ready to put Clay to work?
Book a discovery call and we will work out which two or three plays would actually move your pipeline. You leave with a written scope and a fixed price.
Book a discovery call →