Clay
Solutions / Clay
Data enrichment and research, built on Clay.
Clay is our engine for enrichment, account research, and clean data at scale. We use it to keep your records accurate and to feed your systems and AI agents with information they can rely on.
Why Clay
It pulls from many data providers in one place and pairs them with AI research, so you get coverage and depth without juggling a dozen tools. The value is in how it is set up, not just switching it on.
What we build
Waterfall enrichment
Built cleanly into the systems your team already uses.
CRM hygiene
Built cleanly into the systems your team already uses.
AI research
Built cleanly into the systems your team already uses.
Account scoring
Built cleanly into the systems your team already uses.
Structured agent inputs
Built cleanly into the systems your team already uses.
Set up to last
Clay gets messy without structure. We set it up with sequenced enrichment, sensible limits, and an organized workspace, so it stays reliable and easy to maintain.
Where teams use it
Keeping the CRM clean, research at scale, account prioritization, and giving AI agents reliable inputs.
How we work
01. Map
We learn how the work really runs before we build.
02. Prove
We prove it on your real data, so you see it working before a full build.
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03. Build
We build it production-grade, inside the tools you already use.
04. Run
We stay on to monitor, improve, and expand it as you grow.
Where it fits
GTM systems, as part of a connected Automation Jinn system.
FAQ
What do you build with Clay?
Waterfall enrichment that checks multiple data providers in sequence, AI research agents that answer questions about accounts, lead and account scoring, and hygiene loops that keep your CRM clean. Clay becomes the data engine feeding your CRM, your outreach, and your AI agents with inputs they can trust.
Is Clay better than Apollo or ZoomInfo?
Different tool. Apollo and ZoomInfo are single databases; Clay orchestrates dozens of providers in a waterfall, so you only pay for a lookup when the previous source misses, and coverage compounds. For most B2B teams that means better match rates at lower cost, plus AI research no static database can do.
Can Clay keep our CRM clean automatically?
Yes. We build hygiene loops that enrich new records on arrival, refresh stale fields on a schedule, flag duplicates, and standardize formatting. Clean data in Attio, or whichever CRM you run, is the difference between AI that works and AI that guesses.
Why hire a Clay expert instead of learning it in-house?
Clay is powerful and easy to burn credits with. We design tables that stay maintainable, waterfalls that spend credits efficiently, and CRM handoffs that do not break, then train your team to own it. You skip the expensive trial-and-error phase and keep the system after we leave.
Accurate, structured data your team and your agents can trust.
Ready to put Clay to work?
Book a discovery call