Official Attio Expert Partner

SERVICES / GTM SYSTEMS

The system your revenue team runs on, built properly once.

Layers one to three. Where your data lives, how it moves between tools, and where your reps actually work. Get these right and reporting becomes possible and agents become useful. Get them wrong and every layer above inherits the mess. Most builds go live in two to four weeks, on a fixed scope and a fixed price.

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OFFICIAL ATTIO EXPERT PARTNER · LIVE IN TWO TO FOUR WEEKS · FIXED SCOPE, FIXED PRICE

The three layers we own

Layers one to three are the system your team runs on. The other two are what this foundation makes possible.

GTM systems

Layers 01–03

01

System of record

Where truth lives.

GTM systems

02

Integrations

How data moves.

GTM systems

03

Engagement

Where reps work.

GTM systems

Business intelligence

Layer 04

04

Business intelligence

Numbers leadership acts on.

Reporting

AI implementation

Layer 05

05

AI implementation

Agents that read and move work.

Agents

Everything above inherits what happens here.

What a GTM engineer actually does

A GTM engineer builds the machinery a revenue team runs on. Not campaigns. Not quota. The systems underneath both.

In practice that is four things. Designing the data model so the CRM reflects how you actually sell. Wiring the tools together so data arrives clean. Building the enrichment, scoring and routing that decide who gets worked and when. And making the whole thing observable, so leadership can see what is happening without asking three people.

The role sits between RevOps and engineering. RevOps decides the process. Engineering builds the product. The GTM engineer builds the system that runs the process, and at most companies nobody owns it. Most seed to Series B teams cannot justify the hire. That is who we are for.

GTM engineer, RevOps lead, or forward deployed engineer

Same posture, different employer. All three exist because software does not configure itself.

Role

Works on

Reports the win as

RevOps lead

RevOps lead

The process, the definitions, the number

The process, the definitions, the number

Forecast accuracy and pipeline hygiene

Forecast accuracy and pipeline hygiene

GTM engineer

GTM engineer

The systems that execute the process

The systems that execute the process

Work that no longer needs a person

Work that no longer needs a person

Forward deployed engineer

Forward deployed engineer

A vendor’s product, inside your environment

A vendor’s product, inside your environment

Adoption of the thing they sold you

Adoption of the thing they sold you

THE THREE LAYERS WE BUILD

The stack becomes useful when each layer has an owner and a job. We build the three parts that turn clean data into work your team can actually trust.

What we build

01

GTM Systems

Your CRM designed around how you actually sell, integrations that hold, and routing that puts the right lead in front of the right person in seconds.

CRM designed around how you sell

Integrations and routing that hold

Ready for reporting and agents

02

Business Intelligence

Pipeline, conversion and revenue reporting your team stops rebuilding in Sheets. Built where it belongs for your stage, not where a vendor prefers.

Definitions your team agrees on

Dashboards around real questions

Reporting that stays current

03

AI Implementation

Agents that qualify inbound, turn call transcripts into deal records and flag pipeline risk. Not a chatbot. Agents that finish the task.

Inbound, calls, and pipeline risk

Guardrails where judgment matters

Outputs written back to the system

Where are you starting from

Two kinds of teams come to us. Both start with the same thirty-minute call.

You are building it

Data model designed before anything is built · Migration run on a copy first · Live in two to four weeks

Scope your build →

You have one and it is not working

Full stack and workspace audit · Usually the data model, not the workflows · Rebuild only what needs it

Get your stack audited →

Platforms

Attio

Our system of record of choice for seed to Series B. We are an Official Attio Expert Partner. →

Clay

Where enrichment, scoring and signal logic live. →

HubSpot, Salesforce, Pipedrive

We work on all three. We will tell you plainly when a migration is not worth it.

How we work

How we work

Every engagement starts with a discovery call. Thirty minutes. You walk us through how your team sells today and where it hurts. We tell you what we would do about it, whether that is a full build, a targeted fix, or nothing at all. If Attio is not the right answer for your situation, we will say so on the call rather than three weeks into a project. The person on that call is the person who designs your data model and runs your migration. There is no account manager in between, and no junior picking up the build once the scope is signed.

Every engagement starts with a discovery call. Thirty minutes. You walk us through how your team sells today and where it hurts. We tell you what we would do about it, whether that is a full build, a targeted fix, or nothing at all. If Attio is not the right answer for your situation, we will say so on the call rather than three weeks into a project. The person on that call is the person who designs your data model and runs your migration. There is no account manager in between, and no junior picking up the build once the scope is signed.

01 · DISCOVER

Map the sales motion

A focused discovery call, workflow audit, written scope, and fixed price before anything is built.

A focused discovery call, workflow audit, written scope, and fixed price before anything is built.

02 · DESIGN

Model before migration

Objects, relationships, lifecycle stages, permissions, and reporting logic are signed off first.

Objects, relationships, lifecycle stages, permissions, and reporting logic are signed off first.

03 · BUILD

Migrate on a safe copy

Records, automations, enrichment, and integrations are tested without risking the live revenue system.

04 · LAUNCH

Train, launch, improve

Your team goes live with practical training, clean documentation, and a clear plan for the next iteration.

Your team goes live with practical training, clean documentation, and a clear plan for the next iteration.

Book a discovery call →

What it costs

A GTM system is worth more when the data model, the migration, and the handover are part of the same scope. We keep the number fixed before anything is built.

IMPLEMENTATION

$6k–$10k

$6k–$10k

Fixed-scope build, usually live in two to four weeks. Migration and integrations are scoped before work starts.

THE REAL RETURN

Reporting your team stops rebuilding

Reporting your team stops rebuilding

A reporting layer your team trusts, with data clean enough for agents.

Who we work with

Seed to Series B B2B teams and VC firms. Roughly ten to a hundred and fifty people. Founders still running sales themselves, heads of sales inheriting a CRM nobody maintains, and first RevOps hires who know what they want built and need the hands.

When we fit

Your motion is changing fast enough that a rigid system needs constant admin. Something downstream depends on data quality: reporting, automation, or agents. You would rather your team adopt the system than be forced into it.

When we do not

Enterprise with a steering committee and a twelve-month rollout. Teams still finding their ICP. Anyone who wants campaigns run rather than systems built.

Guides for the next decision.

We write up what we learn. Start with the question closest to the system you are trying to fix.

GTM engineering →

GTM engineering →

CRM implementation playbook →

CRM implementation playbook →

Attio workflows guide →

Attio workflows guide →

Attio custom objects and data model →

Attio custom objects and data model →

FAQ

""

What is a GTM system?

The infrastructure a revenue team runs on. The CRM as system of record, the integrations that move data between tools, enrichment and data quality, lead routing, and the reporting leadership trusts. Built well, it is invisible. Built badly, it is the reason the forecast is wrong.

""

What is a GTM system?

The infrastructure a revenue team runs on. The CRM as system of record, the integrations that move data between tools, enrichment and data quality, lead routing, and the reporting leadership trusts. Built well, it is invisible. Built badly, it is the reason the forecast is wrong.

""

What is GTM engineering and how is it different from RevOps?

RevOps owns the process and the numbers. GTM engineering builds and runs the systems that execute the process. At larger companies these are separate people. At seed to Series B they are usually the same person, and often nobody.

""

What is GTM engineering and how is it different from RevOps?

RevOps owns the process and the numbers. GTM engineering builds and runs the systems that execute the process. At larger companies these are separate people. At seed to Series B they are usually the same person, and often nobody.

""

Do we have to switch CRMs to work with you?

No. We are an Official Attio Expert Partner and recommend Attio for most seed to Series B teams, but the approach works on the stack you already own. If a migration makes sense we handle mapping, cleanup and adoption. If it does not, we say so.

""

Do we have to switch CRMs to work with you?

No. We are an Official Attio Expert Partner and recommend Attio for most seed to Series B teams, but the approach works on the stack you already own. If a migration makes sense we handle mapping, cleanup and adoption. If it does not, we say so.

""

How is this different from hiring a RevOps person?

A RevOps hire owns strategy inside your org. We design, build and run the systems themselves, faster than one person can, with documentation you keep. The two pair well. Many clients bring in an internal owner once the foundation is live.

""

How is this different from hiring a RevOps person?

A RevOps hire owns strategy inside your org. We design, build and run the systems themselves, faster than one person can, with documentation you keep. The two pair well. Many clients bring in an internal owner once the foundation is live.

""

What does it cost and how long does it take?

Builds start at $6,000, scoped as a fixed price after a free discovery call. Most go live in two to four weeks. What moves the number is migration complexity and how many integrations are in scope.

""

What does it cost and how long does it take?

Builds start at $6,000, scoped as a fixed price after a free discovery call. Most go live in two to four weeks. What moves the number is migration complexity and how many integrations are in scope.

What this unlocks

A clean system of record makes two things possible that were not before.

Reporting your team stops rebuilding in Sheets.

Coverage, velocity, conversion and forecast views built on stages that mean the same thing to everyone. →

Agents that can be trusted with your data.

Research, scoring, routing and record updates that work because the system underneath them is solid. →

Start with the layer that is costing you most.

Thirty minutes. You tell us where the system is breaking. We tell you which layer to fix first and what it would take.

Book a discovery call →